Pivoting Opportunities with Grant Architecture and Storytelling
In an increasingly competitive grant-seeking environment, grant professionals offer perspective to clients to create a related set of compelling narratives that are distinct and responsive to the specific call for proposals and also enabling the client to leverage their efforts to respond to unfamiliar agencies and opportunities. This workshop will provide a framework for using 1) architectural principles and 2) storytelling concepts to develop and extend their proposal to appeal to a variety of audiences. Counterpoints from the perspective of two faculty consultants working in alternative settings will provide illustrative examples of these approaches and how they can be merged and tailored to numerous client prototypes. The story thread in the evolution of the client and their message will be explored rigorously.
1) Use of architectural design principles of the outline, tables, flow charts, and callout box to construct an effective visual story.
2) Application of storytelling concepts of character, conflict, and plot to develop individual and organizational narratives that provide the "why?" and "how?" of a grant proposal, especially in the executive summary.
3) The importance of document design that combines architectural principles with elements of storytelling that positively engage and excite the reader.
GPC Competencies Addressed:
How to craft, construct, and submit an effective grant application
Michele Zacks is biomedical grant specialist with >20 years of experience in crafting grant/contract proposals, project management, study design, and data management, analysis, and presentation, including leadership of federal and industry site visits. Successful awards to her faculty clientele at research-intensive universities have included multiple agencies and mechanisms across the biomedical/technology funding landscape: NIH, CDMRP, USDA, NSF, and NASA as well as state/private funders.
Deborah Cook has a doctorate in botany and was a college biology professor with an active research program for >20 years. She was a principal investigator of NSF, USDA, and NIH grants totaling $1.3 million. Her consulting firm, The Grant Science Lab, founded in 2012, assists university science faculty/nonprofits with grant proposal preparation and more. She serves as a community scientist member of Georgia Tech's Institutional Biosafety Committee and is an active member of the Georgia Chapter.