What's in Your "We Rock File"? How Grants and Marketing can make your entity shine!
Public Relations offices are usually able to create beautiful documents with charts and graphs and quotes to say how amazing their entity is. On the Grants side of the house we often are left regurgitating statistics. Rarely is there a central repository, in most agencies, for evidence of all their good work such as evaluation results, constituent quotes, articles, media interviews, awards, and support letters. Some entities do not collect these at all, others do it piecemeal. This is a missed opportunity to create a rich organizational description that will capture the attention of funders, donors, and other stakeholders.
Participants will learn:
- How to collect items for the We Rock File - who in their entity they could ask, where they can look, how to figure out what is missing
- How to manage the items once the file is created - organizational options, access, updating, archiving.
- How to use the We Rock File - determining what is the best fit for each use and how to consider the funder, request, and desired relationship when picking evidence of "rockiness".
Learning Objectives and Competencies:
- How to craft, construct, and submit an effective grant application: participants will learn about how to use the We Rock File information to create a persuasive entity description for a grant proposal.
- Organizational development as it pertains to grant seeking: participants will understand why a grants office should not be in a silo and ways to collaborate with other offices.
- Methods and strategies that cultivate and maintain relationships between fund-seeking and recipient organizations and funders: participants will explore different ways of sharing accomplishments and participants will discuss how varying approaches in presenting information can be used to cultivate and maintain funder relationships.
Ultimately, participants will walk away excited to go back to their offices and create their own "We Rock Files" to support their entities' awes
GPC Competencies Addressed:
How to craft, construct, and submit an effective grant application
Organizational development as it pertains to grant seeking
Methods and strategies that cultivate and maintain relationships between fund-seeking and recipient organizations and funders
Stacy has worked 25 years in the grant profession. Stacy started her career as a grant administrator. Since then she has served on numerous government grant review panels. She has written federal grants for nearly $25 million, plus state and foundation grants. She has trained thousands across the US on grant management, federal regulations, and writing. Stacy earned her GPCI in 2015 and has been a Central Virginia Chapter board member since 2012. She is a grant consultant based in Richmond, VA.