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We Should All Be Dataists: Fostering and Maintaining an Internal Data Culture

Description:
The common denominator behind all successful grantmakers is a high value placed on democratizing data. But a data democracy doesn't mean sharing all of the numbers, regardless of importance. We'll show you how to find the metrics that matter most to your organization's mission-driven impact. We'll also look at the other data that matter: those that track the effectiveness of your marketing and communications. Finally, we'll show how you can bring both data sets together through Google Analytics, and find reporting that matters for each member of your team.

GPC Competencies Addressed:
Strategies for effective program and project design and development 
Organizational development as it pertains to grant seeking 
Methods and strategies that cultivate and maintain relationships between fund-seeking and recipient organizations and funders 
Practices and services that raise the level of professionalism of grant developers 

Speaker:
Ann Nguyen is a regular speaker and lecturer on nonprofit tech topics. She's presented on machine learning for good and A/B testing for organ donations at the 2018 Strata Data Conference in San José, and spoke at the 2018 Strata Data Conference in New York on "How to Be Aggressively Tone-Deaf Using Data." 2018 also saw Ann copresent on A/B testing with the Wikimedia Foundation at the Nonprofit Technology Conference in New Orleans. Ann has guest lectured at NYU, Columbia, and the White House.